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What is An Honest Gold Buyer?

An honest gold buyer transacts business in a win win manner. He or she pays the customer an honest percentage of the retail price of gold, or silver. Like all merchants, gold and silver buyers must make a profit to stay in business. Don’t expect anyone to pay you retail for your gold or silver.

“Adopt a new philosophy of cooperation (win-win) in which everybody wins.” -- W. Edwards Deming, American Statistician, Author and Business Consultant

If you have purchased a gold or silver item from a jeweler likely you have paid considerably more than retail. If your item has any precious stones, they will be worth little to a gold buyer.

Honest gold buyers typically follow the golden rule: To do unto others as you would have them do unto you. Some follow the platinum rule which is to do unto others as they would have you do unto them. We do our best to follow the Double Platinum rule which is to: Treat our clients the way they don’t even know they want to be treated.

What makes someone an honest gold Guy? Honest gold guys start out with honesty, integrity, and ethics before they ever become an honest gold guy.

You’ve seen the commercials for the mail order gold buyers. Honest Gold Buyers usually pay more than double what most mail in gold buyers will pay for your gold.

“The most important thing in communication is to hear what isn't being said.” -- Peter F. Drucker, Author and Management Consultant

An honest buyer will weigh your gold and silver in front of you. They will have State Certified Scales. You will see every step of the gold buying process. They will quote you prices in troy ounces, (31.1 Grams per ounce) or grams.

Honest Gold Guys will happily explain every step of the gold buying transaction. The easiest way to avoid common Gold Scams is to come to an honest gold guy.

The Honest Gold buying experience is meant to be a good one for every client. These buyers do business with a long term attitude, knowing that no business can be built unless it is honest business.

What about the dishonest gold buyers? They usually quote prices in pennyweights to confuse sellers. Quoting a price in pennyweights makes it appear like you’re getting a good deal. You’re not, as there are less pennyweights than grams in a troy ounce of gold.

Some legitimate buyers do weigh in pennyweights, but for many it is one of the Gold Scams. Here’s more on the Cash For Gold Scams

Here’s what an Honest Gold Guy does:

Treats each customer like their best friend.  Shows you their certified scale, and gold testing, as we do it.

Everyone has a story, we take the time to actually listen to yours.

4) Answers and explains any questions you may have.

Always offers you a fair price.

6) Informs you of the scams that are currently going on in this area (or nationwide) regarding buying gold, even if you don't sell to us.

At the Honest Gold Guy of Sarasota, we want to be your Gold Buyer. We have a Code of Ethics that we follow. Please contact us at 941-915-2978 for a free appraisal of your gold or silver items.

The Honest Gold Guy is your honest local gold buyer.

If you have gold or silver to sell, call Darryl at 941-915-2978. I know you’re busy, so I’ll do my best to accommodate your schedule.

My New Hours Effective March 12

Monday - through Saturday
By appointment only.

Sunday - By appointment after 2 p.m.

Please call 941-915-2978 to make an appointment.

I currently serve these local markets: Sarasota, Osprey, Nokomis, Venice, Lakewood Ranch, University Park, Bradenton, Palmetto, Gulfport, Siesta Key, Longboat Key, Anna Maria Island, St. Petersburg, and Ellenton, Florida.

My Sarasota office is conveniently located at the 3575 Webber Street. That’s at the intersection of Webber Street and Beneva Road in Sarasota, FL. My office is right behind the Goodwill Donation Center, and next door to West Coast Accounting.

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Page Updated 09/11/2011

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